{"id":7088,"date":"2017-04-21T00:00:00","date_gmt":"2017-04-20T17:00:00","guid":{"rendered":"https:\/\/cegorn.org\/2017\/04\/21\/marketing-nong-san-thoi-toan-cau-hoa\/"},"modified":"2023-03-15T13:47:23","modified_gmt":"2023-03-15T06:47:23","slug":"marketing-nong-san-thoi-toan-cau-hoa","status":"publish","type":"post","link":"https:\/\/cegorn.org\/vi\/2017\/04\/21\/marketing-nong-san-thoi-toan-cau-hoa\/","title":{"rendered":"Marketing n\u00f4ng s\u1ea3n th\u1eddi to\u00e0n c\u1ea7u h\u00f3a"},"content":{"rendered":"

\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi n\u00f4ng d\u00e2n, s\u1ea3n xu\u1ea5t ra s\u1ea3n ph\u1ea9m v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u kh\u1eaft khe c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 kh\u00f3, th\u00ec kh\u00e2u qu\u1ea3ng b\u00e1, gi\u1edbi thi\u1ec7u v\u00e0 \u0111\u01b0a n\u00f4ng s\u1ea3n \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ea1i c\u00e0ng gian nan h\u01a1n v\u1ea1n l\u1ea7n. N\u1ebfu nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y, b\u00e0 con ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o th\u01b0\u01a1ng l\u00e1i, ch\u1ecbu s\u1ef1 chi ph\u1ed1i, \u00e9p gi\u00e1 t\u1eeb nhi\u1ec1u ph\u00eda, th\u00ec nay trong th\u1eddi bu\u1ed5i c\u00f4ng ngh\u1ec7 th\u00f4ng tin b\u00f9ng n\u1ed5, to\u00e0n c\u1ea7u h\u00f3a th\u01b0\u01a1ng m\u1ea1i tr\u1edf th\u00e0nh xu h\u01b0\u1edbng, \u201cc\u00e1nh c\u1eeda\u201d marketing n\u00f4ng s\u1ea3n \u0111\u00e3 m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi, h\u01b0\u1edbng \u0111i m\u1edbi.<\/strong><\/p>\n

Nh\u1edd \u201cc\u00e1nh c\u1eeda\u201d marketing, th\u1eddi gian qua, nhi\u1ec1u n\u00f4ng d\u00e2n Qu\u1ea3ng B\u00ecnh c\u00f3 nhi\u1ec1u c\u00e1ch th\u1ee9c \u0111\u1ec3 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba v\u00e0 qu\u1ed1c t\u1ebf, \u0111\u1ed3ng th\u1eddi g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng chu\u1ed7i gi\u00e1 tr\u1ecb h\u00e0ng h\u00f3a t\u1eeb kh\u00e2u s\u1ea3n xu\u1ea5t \u0111\u1ebfn ti\u00eau th\u1ee5, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a n\u00f4ng s\u1ea3n, t\u0103ng quy m\u00f4 s\u1ea3n xu\u1ea5t v\u00e0 t\u00ednh c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n\n
\"Chuy\u00ean<\/td>\n<\/tr>\n
Chuy\u00ean gia ng\u01b0\u1eddi \u00dac Robert Eadie h\u1ed7 tr\u1ee3 marketing cho s\u1ea3n ph\u1ea9m m\u1eadt ong Tuy\u00ean H\u00f3a.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00d4ng Robert Eadie l\u00e0 chuy\u00ean gia thi\u1ebft k\u1ebf v\u00e0 marketing \u0111\u1ebfn t\u1eeb n\u01b0\u1edbc \u00dac. \u0110\u1ebfn Qu\u1ea3ng B\u00ecnh \u0111\u1ec3 t\u01b0 v\u1ea5n v\u1ec1 marketing cho s\u1ea3n ph\u1ea9m m\u1eadt ong Tuy\u00ean H\u00f3a c\u1ee7a C\u00f4ng ty TNHH Sinh th\u00e1i Mi\u1ec1n T\u00e2y Qu\u1ea3ng B\u00ecnh v\u00e0o \u0111\u1ea7u n\u0103m 2016, Robert Eadie \u0111\u00e3 \u0111\u00f3ng vai tr\u00f2 t\u00edch c\u1ef1c trong vi\u1ec7c thi\u1ebft k\u1ebf b\u1ed9 nh\u00e3n m\u1edbi, t\u1edd r\u01a1i, \u00e1p ph\u00edch gi\u1edbi thi\u1ec7u, bi\u1ec3n hi\u1ec7u cho s\u1ea3n ph\u1ea9m, \u0111\u1ec3 v\u1eeba ph\u00f9 h\u1ee3p v\u1edbi t\u00e2m l\u00fd ng\u01b0\u1eddi Vi\u1ec7t v\u1eeba \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c \u201cgu\u201d s\u1edf th\u00edch c\u1ee7a du kh\u00e1ch n\u01b0\u1edbc ngo\u00e0i.<\/p>\n

\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, Robert Eadie \u0111\u00e3 n\u1ed7 l\u1ef1c ph\u1ed1i h\u1ee3p v\u1edbi c\u00f4ng ty \u0111\u1ec3 kh\u1ea3o s\u00e1t, t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c th\u0103m d\u00f2 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, ph\u00e2n kh\u00fac c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean. B\u00ean c\u1ea1nh \u0111\u00f3, \u00f4ng c\u00f2n tr\u1ef1c ti\u1ebfp \u0111i kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng, m\u1edf r\u1ed9ng c\u00e1c \u0111i\u1ec3m b\u00e1n h\u00e0ng m\u1edbi trong v\u00e0 ngo\u00e0i t\u1ec9nh, c\u0169ng nh\u01b0 nghi\u00ean c\u1ee9u, \u0111\u00e1nh gi\u00e1 nh\u1eefng th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng kh\u00e1c cho s\u1ea3n ph\u1ea9m m\u1eadt ong Tuy\u00ean H\u00f3a.<\/p>\n

Chuy\u00ean gia ng\u01b0\u1eddi \u00dac \u0111\u00e3 chia s\u1ebb, m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a s\u1ea3n ph\u1ea9m m\u1eadt ong Tuy\u00ean H\u00f3a tr\u00ean l\u1ed9 tr\u00ecnh chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng ch\u00ednh l\u00e0 vi\u1ec7c thi\u1ebft k\u1ebf l\u1ea1i nh\u00e3n hi\u1ec7u, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0m n\u1ed5i b\u1eadt ch\u1ea5t l\u01b0\u1ee3ng nguy\u00ean ch\u1ea5t v\u00e0 t\u1ef1 nhi\u00ean c\u1ee7a s\u1ea3n ph\u1ea9m, \u0111\u1ed3ng th\u1eddi cho th\u1ea5y th\u1ebf m\u1ea1nh c\u1ee7a m\u1eadt ong Tuy\u00ean H\u00f3a l\u00e0 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t b\u1eb1ng ki\u1ebfn th\u1ee9c b\u1ea3n \u0111\u1ecba, v\u1edbi s\u1ed1 l\u01b0\u1ee3ng h\u1ea1n ch\u1ebf v\u00e0 \u0111\u00e0n ong kh\u00f4ng b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi h\u00f3a ch\u1ea5t hay thu\u1ed1c tr\u1eeb s\u00e2u.<\/p>\n

V\u1edbi m\u1ee5c ti\u00eau t\u1ea1o s\u1ee9c h\u00fat t\u1ea1i h\u1ec7 th\u1ed1ng c\u00e1c si\u00eau th\u1ecb l\u1edbn trong n\u01b0\u1edbc, m\u1eadt ong Tuy\u00ean H\u00f3a trong t\u01b0\u01a1ng lai s\u1ebd \u0111\u01b0\u1ee3c xu\u1ea5t kh\u1ea9u, b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf c\u00e1c n\u01b0\u1edbc ph\u01b0\u01a1ng T\u00e2y r\u1ea5t \u01b0u chu\u1ed9ng c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c t\u1ef1 nhi\u00ean. V\u00e0 \u00f4ng Robert Eadie k\u1ef3 v\u1ecdng s\u1ebd c\u00f2n quay tr\u1edf l\u1ea1i Tuy\u00ean H\u00f3a \u0111\u1ec3 n\u1ed7 l\u1ef1c g\u00f3p ph\u1ea7n bi\u1ebfn gi\u1ea5c m\u01a1 n\u00e0y th\u00e0nh hi\u1ec7n th\u1ef1c.<\/p>\n

\u00d4ng Ho\u00e0ng Tu\u1ea5n Anh, Ph\u00f3 Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty TNHH Sinh th\u00e1i Mi\u1ec1n T\u00e2y Qu\u1ea3ng B\u00ecnh cho bi\u1ebft, m\u1eadt ong Tuy\u00ean H\u00f3a l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ea7u ra c\u1ee7a d\u1ef1 \u00e1n \u201cTh\u00fac \u0111\u1ea9y chu\u1ed7i gi\u00e1 tr\u1ecb c\u00e1c s\u1ea3n ph\u1ea9m m\u1eadt ong \u0111\u1ec3 gi\u1ea3m ngh\u00e8o v\u00e0 b\u1ea3o v\u1ec7 t\u00e0i nguy\u00ean thi\u00ean nhi\u00ean c\u1ee7a ng\u01b0\u1eddi d\u00e2n \u1edf c\u00e1c huy\u1ec7n mi\u1ec1n n\u00fai ph\u00eda t\u00e2y Qu\u1ea3ng B\u00ecnh\u201d do Trung t\u00e2m Nghi\u00ean c\u1ee9u ki\u1ebfn th\u1ee9c b\u1ea3n \u0111\u1ecba v\u00e0 ph\u00e1t tri\u1ec3n (CIRD) th\u1ef1c hi\u1ec7n t\u1ea1i c\u00e1c huy\u1ec7n mi\u1ec1n n\u00fai ph\u00eda t\u00e2y c\u1ee7a t\u1ec9nh Qu\u1ea3ng B\u00ecnh t\u1eeb n\u0103m 2013 \u0111\u1ebfn n\u0103m 2014.<\/p>\n

V\u00ec l\u1ebd \u0111\u00f3, c\u00f4ng ty c\u00f3 m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c d\u1ef1 \u00e1n, t\u1ed5 ch\u1ee9c phi ch\u00ednh ph\u1ee7 v\u00e0 vi\u1ec7c m\u1eddi c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n marketing n\u00f4ng s\u1ea3n t\u1eeb n\u01b0\u1edbc ngo\u00e0i \u0111\u1ebfn h\u1ed7 tr\u1ee3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u1eadt ong Tuy\u00ean H\u00f3a c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 gi\u00fap s\u1ee9c t\u00edch c\u1ef1c t\u1eeb c\u00e1c nh\u00e0 t\u00e0i tr\u1ee3 n\u00e0y.<\/p>\n

Kh\u00f4ng ch\u1ec9 Robert Eadie, m\u1ed9t chuy\u00ean gia kh\u00e1c l\u00e0 Sophie Withers, ng\u01b0\u1eddi \u00dac, c\u0169ng \u0111\u1ebfn Qu\u1ea3ng B\u00ecnh \u0111\u1ec3 h\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c trong vi\u1ec7c ph\u00e2n kh\u00fac c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nh\u1eb1m t\u1ea1o cho c\u00f4ng ty m\u1ed9t s\u1ed1 c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn kh\u00e1c nhau, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 ng\u01b0\u1eddi v\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1eadt ong v\u00e0 chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 x\u00e2y d\u1ef1ng gi\u00e1 cho m\u1eadt ong Tuy\u00ean H\u00f3a d\u1ef1a tr\u00ean kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng m\u1eadt ong to\u00e0n qu\u1ed1c.<\/p>\n

\u00d4ng Ho\u00e0ng Tu\u1ea5n Anh nh\u1ea5n m\u1ea1nh, s\u1ef1 tham gia t\u01b0 v\u1ea5n v\u1ec1 marketing c\u1ee7a \u0111\u1ed9i ng\u0169 chuy\u00ean gia \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1eadt ong Tuy\u00ean H\u00f3a tr\u00ean th\u1ecb tr\u01b0\u1eddng, g\u00f3p ph\u1ea7n \u0111\u01b0a s\u1ea3n ph\u1ea9m ti\u1ebfp c\u1eadn g\u1ea7n h\u01a1n v\u1edbi c\u00f4ng ch\u00fang th\u00f4ng qua nh\u1eefng c\u00e1ch th\u1ee9c qu\u1ea3ng b\u00e1 chuy\u00ean nghi\u1ec7p, hi\u1ec7n \u0111\u1ea1i. \u0110\u1ed9i ng\u0169 c\u00e1n b\u1ed9, nh\u00e2n vi\u00ean c\u1ee7a c\u00f4ng ty v\u00e0 c\u1ea3 nh\u1eefng n\u00f4ng d\u00e2n tham gia s\u1ea3n xu\u1ea5t c\u0169ng c\u00f3 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c nhi\u1ec1u k\u1ef9 n\u0103ng, kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n

Vi\u1ec7c thu\u00ea chuy\u00ean gia t\u1eeb n\u01b0\u1edbc ngo\u00e0i l\u00e0 m\u1ed9t c\u00e1ch l\u00e0m m\u1edbi, s\u00e1ng t\u1ea1o v\u00e0 t\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i cho n\u00f4ng s\u1ea3n t\u1ec9nh ta \u0111\u1ebfn v\u1edbi th\u1ecb tr\u01b0\u1eddng xu\u1ea5t kh\u1ea9u. V\u00ec v\u1eady, kh\u00f4ng ch\u1ec9 n\u00f4ng s\u1ea3n m\u00e0 nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c n\u1ebfu c\u00f3 \u0111i\u1ec1u ki\u1ec7n, c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn \u0111\u1ed9i ng\u0169 t\u01b0 v\u1ea5n t\u1eeb n\u01b0\u1edbc ngo\u00e0i s\u1ebd t\u1ea1o n\u00ean nh\u1eefng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n \u0111\u1ed9t ph\u00e1.<\/p>\n

V\u00e0o \u0111\u1ea7u th\u00e1ng 9 n\u0103m 2016, Trung t\u00e2m gi\u1edbi thi\u1ec7u v\u00e0 ph\u00e2n ph\u1ed1i n\u00f4ng s\u1ea3n Qu\u1ea3ng B\u00ecnh ch\u00ednh th\u1ee9c \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ea1i TP.\u0110\u1ed3ng H\u1edbi, v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb d\u1ef1 \u00e1n Ph\u00e1t tri\u1ec3n n\u00f4ng th\u00f4n b\u1ec1n v\u1eefng v\u00ec ng\u01b0\u1eddi ngh\u00e8o t\u1ec9nh Qu\u1ea3ng B\u00ecnh (SRDP) v\u00e0 s\u1ef1 qu\u1ea3n l\u00fd, v\u1eadn h\u00e0nh c\u1ee7a H\u1ed9i L\u00e0m v\u01b0\u1eddn t\u1ec9nh.<\/p>\n

\u00d4ng Ho\u00e0ng V\u0103n M\u1ecbn, Ch\u1ee7 t\u1ecbch H\u1ed9i L\u00e0m v\u01b0\u1eddn t\u1ec9nh kh\u1eb3ng \u0111\u1ecbnh, Trung t\u00e2m gi\u1edbi thi\u1ec7u v\u00e0 ph\u00e2n ph\u1ed1i n\u00f4ng s\u1ea3n Qu\u1ea3ng B\u00ecnh h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau tr\u1ee3 gi\u00fap cho n\u00f4ng d\u00e2n to\u00e0n t\u1ec9nh, \u0111\u1eb7c bi\u1ec7t l\u00e0 n\u00f4ng d\u00e2n \u1edf 40 x\u00e3 trong v\u00f9ng d\u1ef1 \u00e1n SRDP, ph\u00e1t tri\u1ec3n s\u1ea3n xu\u1ea5t h\u00e0ng h\u00f3a n\u00f4ng s\u1ea3n theo 8 chu\u1ed7i m\u1eb7t h\u00e0ng c\u00f3 l\u1ee3i th\u1ebf, g\u1eafn s\u1ea3n xu\u1ea5t v\u1edbi th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m, gi\u1ea3i quy\u1ebft vi\u1ec7c l\u00e0m cho n\u00f4ng d\u00e2n, t\u0103ng thu nh\u1eadp \u1ed5n \u0111\u1ecbnh v\u00e0 gi\u1ea3m ngh\u00e8o b\u1ec1n v\u1eefng.<\/p>\n

Ra \u0111\u1eddi trong b\u1ed1i c\u1ea3nh s\u1ea3n xu\u1ea5t n\u00f4ng nghi\u1ec7p c\u1ee7a t\u1ec9nh ta c\u00f2n mang t\u00ednh nh\u1ecf l\u1ebb, t\u1ef1 cung t\u1ef1 c\u1ea5p, ch\u01b0a bi\u1ebft li\u00ean k\u1ebft v\u1edbi nhau \u0111\u1ec3 t\u0103ng quy m\u00f4 s\u1ea3n xu\u1ea5t, n\u00e2ng cao t\u00ednh c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, Trung t\u00e2m ch\u00ednh l\u00e0 m\u1eaft x\u00edch trong chu\u1ed7i gi\u00e1 tr\u1ecb h\u00e0ng h\u00f3a n\u00f4ng s\u1ea3n, g\u00f3p ph\u1ea7n h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi n\u00f4ng d\u00e2n k\u1ebft n\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7u ra l\u00e0 c\u00e1c doanh nghi\u1ec7p, nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5, qua \u0111\u00f3 s\u1ebd gi\u1ea3m chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 t\u0103ng gi\u00e1 tr\u1ecb c\u00e1c s\u1ea3n ph\u1ea9m ti\u1ec1m n\u0103ng l\u1ee3i th\u1ebf.<\/p>\n

Hi\u1ec7n t\u1ea1i, Trung t\u00e2m \u0111ang n\u1ed7 l\u1ef1c \u0111a d\u1ea1ng h\u00f3a h\u01a1n n\u1eefa c\u00e1c m\u1eb7t h\u00e0ng b\u00e0y b\u00e1n b\u1eb1ng c\u00e1ch t\u0103ng c\u01b0\u1eddng s\u1ef1 li\u00ean k\u1ebft v\u1edbi c\u00e1c trang tr\u1ea1i tr\u00ean \u0111\u1ecba b\u00e0n t\u1ec9nh \u0111\u1ec3 s\u1ea3n xu\u1ea5t, thu gom v\u00e0 b\u1ea3o qu\u1ea3n, ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m theo c\u00e1c chu\u1ed7i gi\u00e1 tr\u1ecb.<\/p>\n

B\u00ean c\u1ea1nh c\u00e1c m\u1eb7t h\u00e0ng n\u00f4ng s\u1ea3n \u0111\u1eb7c s\u1ea3n \u0111\u00e3 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0: khoai deo c\u1ee7a HTX ch\u1ebf bi\u1ebfn khoai deo H\u1ea3i Ninh (Qu\u1ea3ng Ninh), b\u00e1nh m\u00e8 x\u00e1t, m\u00e8 \u0111en c\u1ee7a HTX l\u00e0ng ngh\u1ec1 truy\u1ec1n th\u1ed1ng T\u00e2n An (Qu\u1ea3ng Thanh, Qu\u1ea3ng Tr\u1ea1ch), m\u1eadt ong Tuy\u00ean H\u00f3a, n\u01b0\u1edbc m\u1eafm B\u00e0 Vinh, g\u1ea1o SRI L\u1ec7 Th\u1ee7y…, Trung t\u00e2m c\u00f2n c\u00f3 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, ch\u1ea5t l\u01b0\u1ee3ng cao c\u1ee7a c\u00e1c h\u1ee3p t\u00e1c x\u00e3, \u0111\u01a1n v\u1ecb s\u1ea3n xu\u1ea5t trong t\u1ec9nh, g\u1ed3m: nhung h\u01b0\u01a1u Qu\u1ea3ng Ninh, g\u00e0 s\u1ea1ch c\u1ee7a HTX ch\u0103n nu\u00f4i t\u1ed5ng h\u1ee3p s\u1ea1ch Nam H\u1ed3ng Qu\u1ea3ng (Qu\u1ea3ng Th\u1ea1ch, Qu\u1ea3ng Tr\u1ea1ch), tinh b\u1ed9t ngh\u1ec7 (Mai Th\u1ee7y, L\u1ec7 Th\u1ee7y), n\u1ea5m linh chi Hi\u1ec1n Ninh… Ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng r\u1ea5t kh\u1ea3 quan v\u1edbi ni\u1ec1m tin t\u01b0\u1edfng v\u00e0o ngu\u1ed3n th\u1ef1c ph\u1ea9m s\u1ea1ch v\u00e0 c\u00f3 ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng.<\/p>\n\n\n\n\n
\"Trung<\/td>\n<\/tr>\n
Trung t\u00e2m gi\u1edbi thi\u1ec7u v\u00e0 ph\u00e2n ph\u1ed1i n\u00f4ng s\u1ea3n Qu\u1ea3ng B\u00ecnh lu\u00f4n n\u1ed7 l\u1ef1c l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa ng\u01b0\u1eddi n\u00f4ng d\u00e2n v\u00e0 doanh nghi\u1ec7p trong qu\u1ea3ng b\u00e1, ti\u00eau th\u1ee5 n\u00f4ng s\u1ea3n.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u0110\u1ec3 qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh Trung t\u00e2m v\u00e0 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng, Trung t\u00e2m \u0111\u00e3 x\u00e2y d\u1ef1ng trang web, s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 gi\u1edbi thi\u1ec7u th\u00f4ng tin v\u00e0 th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt th\u00f4ng tin, ti\u1ebfn t\u1edbi ph\u00e1t tri\u1ec3n d\u1ecbch v\u1ee5 \u0111\u1eb7t h\u00e0ng v\u00e0 mua h\u00e0ng qua m\u1ea1ng.<\/p>\n

\u00d4ng Ho\u00e0ng V\u0103n M\u1ecbn cho bi\u1ebft th\u00eam, trong th\u1eddi gian t\u1edbi, song song v\u1edbi vi\u1ec7c t\u0103ng c\u01b0\u1eddng kh\u00e2u qu\u1ea3ng b\u00e1, marketing, Trung t\u00e2m s\u1ebd n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi n\u00f4ng d\u00e2n Qu\u1ea3ng B\u00ecnh \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng k\u00eanh li\u00ean k\u1ebft h\u1eefu hi\u1ec7u nh\u1ea5t gi\u1eefa ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t-doanh nghi\u1ec7p-ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Nh\u01b0 v\u1eady c\u00f3 th\u1ec3 th\u1ea5y, makerting n\u00f4ng s\u1ea3n trong giai \u0111o\u1ea1n hi\u1ec7n nay \u1edf t\u1ec9nh ta \u0111\u00e3 c\u00f3 nhi\u1ec1u b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 m\u1ea1nh m\u1ebd, t\u1eeb c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a chuy\u00ean gia n\u01b0\u1edbc ngo\u00e0i cho \u0111\u1ebfn x\u00e2y d\u1ef1ng c\u1eeda h\u00e0ng ph\u00e2n ph\u1ed1i, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m… \u0110\u1ed3ng th\u1eddi, v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin, marketing n\u00f4ng s\u1ea3n kh\u00f4ng c\u00f2n qu\u00e1 m\u1edbi m\u1ebb \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi n\u00f4ng d\u00e2n.<\/p>\n

Tuy nhi\u00ean, v\u1edbi t\u1ec9nh ta, nh\u01b0 \u00f4ng Ng\u00f4 Gia Th\u1edfi, Ch\u1ee7 t\u1ecbch Li\u00ean minh H\u1ee3p t\u00e1c x\u00e3 t\u1ec9nh b\u00e0y t\u1ecf, v\u1eabn c\u00f2n \u0111\u00f3 kh\u00f4ng \u00edt kh\u00f3 kh\u0103n v\u1ec1 tr\u00ecnh \u0111\u1ed9, nh\u1eadn th\u1ee9c, ngu\u1ed3n v\u1ed1n c\u1ee7a b\u00e0 con \u0111\u1ec3 c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao do ch\u00ednh m\u00ecnh l\u00e0m ra theo nh\u1eefng c\u00e1ch th\u1ee9c hi\u1ec7n \u0111\u1ea1i v\u00e0 chuy\u00ean nghi\u1ec7p. V\u00e0 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi n\u00f4ng d\u00e2n hay c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t n\u00f4ng s\u1ea3n n\u00e0o c\u0169ng c\u00f3 s\u1ef1 ti\u1ebfp s\u1ee9c c\u1ee7a nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh, d\u1ef1 \u00e1n. V\u00ec l\u1ebd \u0111\u00f3, t\u1ec9nh ta r\u1ea5t c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u01a1i \u0111\u1ec3 s\u00e1t c\u00e1nh v\u1edbi ng\u01b0\u1eddi n\u00f4ng d\u00e2n trong l\u1ed9 tr\u00ecnh \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh ra th\u1ebf gi\u1edbi.<\/p>\n

Mai Nh\u00e2n – B\u00e1o Qu\u1ea3ng B\u00ecnh<\/strong><\/p>\n

http:\/\/www.baoquangbinh.vn\/kinh-te\/201701\/marketing-nong-san-thoi-toan-cau-hoa-2141613\/<\/p>\n","protected":false},"excerpt":{"rendered":"

(QB\u0110T) – \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi n\u00f4ng d\u00e2n, s\u1ea3n xu\u1ea5t ra s\u1ea3n ph\u1ea9m v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u kh\u1eaft khe c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 kh\u00f3, th\u00ec kh\u00e2u qu\u1ea3ng b\u00e1, gi\u1edbi thi\u1ec7u v\u00e0 \u0111\u01b0a n\u00f4ng s\u1ea3n \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ea1i c\u00e0ng gian nan h\u01a1n v\u1ea1n l\u1ea7n. N\u1ebfu nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y, b\u00e0 con ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o th\u01b0\u01a1ng l\u00e1i, ch\u1ecbu s\u1ef1 chi ph\u1ed1i, \u00e9p gi\u00e1 t\u1eeb nhi\u1ec1u ph\u00eda, th\u00ec nay trong th\u1eddi bu\u1ed5i c\u00f4ng ngh\u1ec7 th\u00f4ng tin b\u00f9ng n\u1ed5, to\u00e0n c\u1ea7u h\u00f3a th\u01b0\u01a1ng m\u1ea1i tr\u1edf th\u00e0nh xu h\u01b0\u1edbng, \u201cc\u00e1nh c\u1eeda\u201d marketing n\u00f4ng s\u1ea3n \u0111\u00e3 m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi, h\u01b0\u1edbng \u0111i m\u1edbi.
\nNh\u1edd \u201cc\u00e1nh c\u1eeda\u201d marketing, th\u1eddi gian qua, nhi\u1ec1u n\u00f4ng d\u00e2n Qu\u1ea3ng B\u00ecnh c\u00f3 nhi\u1ec1u c\u00e1ch th\u1ee9c \u0111\u1ec3 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba v\u00e0 qu\u1ed1c t\u1ebf, \u0111\u1ed3ng th\u1eddi g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng chu\u1ed7i gi\u00e1 tr\u1ecb h\u00e0ng h\u00f3a t\u1eeb kh\u00e2u s\u1ea3n xu\u1ea5t \u0111\u1ebfn ti\u00eau th\u1ee5, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a n\u00f4ng s\u1ea3n, t\u0103ng quy m\u00f4 s\u1ea3n xu\u1ea5t v\u00e0 t\u00ednh c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n","protected":false},"author":3,"featured_media":6827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-7088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-vi"],"acf":[],"_links":{"self":[{"href":"https:\/\/cegorn.org\/vi\/wp-json\/wp\/v2\/posts\/7088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cegorn.org\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cegorn.org\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cegorn.org\/vi\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cegorn.org\/vi\/wp-json\/wp\/v2\/comments?post=7088"}],"version-history":[{"count":1,"href":"https:\/\/cegorn.org\/vi\/wp-json\/wp\/v2\/posts\/7088\/revisions"}],"predecessor-version":[{"id":7089,"href":"https:\/\/cegorn.org\/vi\/wp-json\/wp\/v2\/posts\/7088\/revisions\/7089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cegorn.org\/vi\/wp-json\/wp\/v2\/media\/6827"}],"wp:attachment":[{"href":"https:\/\/cegorn.org\/vi\/wp-json\/wp\/v2\/media?parent=7088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cegorn.org\/vi\/wp-json\/wp\/v2\/categories?post=7088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cegorn.org\/vi\/wp-json\/wp\/v2\/tags?post=7088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}